Position: Monetization Specialist
- Work Location: 7th Floor, Golden Field Building, 24 Nguyen Co Thach Street, My Dinh 1 New Urban Area, Tu Liem, Hanoi
- Working Time: Monday – Friday (Flexible Check-in)
- Salary: Up to 30M + Commision
1. JOB DESCRIPTION
- IAA (In-App Ads) Optimization
- Research and develop appropriate advertising scenarios, ensuring a balance between revenue generation and user experience.
- Monitor and evaluate advertising performance through metrics such as Match Rate, Show Rate, eCPM, and ARPD.
- IAP (In-App Purchases) Optimization
- Research and analyze user behavior and conversion funnels within the app; propose strategies to optimize purchase screens in order to improve conversion rates and user lifetime value.
- Design, implement, and manage In-App Marketing campaigns, personalized Flash Sales, and seasonal promotional programs to drive revenue growth.
- Collaborate with UI/UX and Engineering teams to optimize the purchasing experience, simplify payment processes (Apple Pay, Google Pay, etc.), and increase user trust.
- Ad Mediation Management & Data Analysis
- Set up, operate, and optimize Ad Mediation platforms (such as AppLovin MAX, Google AdMob, IronSource, etc.) for the company’s Mobile App products.
- Conduct in-depth analysis of user data and the characteristics of each app/app portfolio to build optimal Waterfall/Bidding structures, selecting Ad Networks with the highest eCPM and best fill rates for each market.
- Analyze Ad Mediation data and conduct A/B Testing to improve advertising performance and optimize eCPM.
- Work closely with the Product Team to build monetization flows and optimize UX/UI related to IAP & IAA.
- Analyze App Flows to propose optimal placements for advertisements (IAA) and payment packages (IAP); collaborate with the Development Team to maximize implementation efficiency.
- Coordinate with the Marketing Team to analyze user acquisition performance, audience segmentation, and global market expansion opportunities.
2. CANDIDATE REQUIREMENTS
- Minimum 1 year of Monetization experience in Mobile Apps with IAA/IAP business models.
- Proficient in Ad Mediation platforms and experienced in working with Google Ad Manager.
- Basic knowledge of Google Cloud and the ability to query data using SQL.
- Strong analytical thinking and critical thinking skills with the ability to identify root causes of issues.
- Effective communication and presentation skills, with the ability to transform complex data into actionable insights.
- Proactive, highly responsible, and capable of working under the fast-paced environment of the App industry.
3. BENEFITS
- Working Environment: Young, dynamic, and promotes teamwork and a culture of mutual support.
- Working Time & Location: Flexible working hours (Check-in from 8:00 AM – 9:00 AM), office-based working environment suitable for a modern working style.
- Technology: Opportunity to access and apply advanced technologies, especially AI in mobile application development.
- Allowances:
- Lunch allowance: 40,000 VND/day
- Working equipment allowance (if applicable): 200,000 VND/month
- Other Benefits:
- Full social insurance and annual leave policies.
- Performance bonuses, project bonuses, and KPI bonuses based on product performance.
- Direct access to real product data from the App Store and Google Play.
- Dynamic startup environment.
- Training opportunities and participation in relevant courses.
- Team-building trip once per quarter.
- Annual company trips within Vietnam or overseas.
- Management Culture: Friendly and approachable leaders who always listen and support employee development.
- Career Path: Clear and open development opportunities with potential advancement to higher positions within the organization.
4. SALARY
- Up to 30,000,000 VND + Unlimited Commission.
- 100% salary during the probation period.
5. APPLICATION PROCESS
- Please send your CV to:
- Email: tuyendung@zentrixa.io
- Email Subject: [MO Application – Full Name]
